Recorded live from the PIE 2025 Show Floor, this special episode of Harder Than It Looks: Parking Uncovered brings you 18 unique voices from across the parking industry. Host Brian Wolff and producer Courtney Cooper team up to capture candid conversations with parking pros from across the country - covering everything from on-the-ground challenges to big-picture trends. You’ll hear directly from the people shaping the future of the industry - and get a fast-paced, honest look at what it really takes to keep parking moving.
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This episode is a masterclass in parking marketing or “Parketing.” We sat down with 3 incredible marketing leaders in parking, RJ Juliano, Sarah Becherer, and our own Heidi Barber, who are introducing the new “Parking Collective.”
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“Harder Than It Looks: Parking Uncovered” is our podcast that we use to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. Today, we’re rewinding and recapping Episode 11: Bridging the Lone Star State of Confusion in Parking Operations with Walt Gray & Celeste Ching.
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