Skip to main content
“Harder Than It Looks: Parking Uncovered” is our podcast that we use to facilitate connections and illuminate solutions to common problems within the parking and mobility industry.
We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.
Today, we’re rewinding and recapping Episode 45: Is There Such Thing as Too Much Parking? Urban Revitalizer Jeff Siegler Weighs In
In this episode of Harder Than It Looks, host Brian Wolff is joined by Jeff Siegler – author, urbanist, and founder of Revitalize or Die.
Jeff brings a unique perspective – challenging the idea that “more parking” equals “more progress”. He shares lessons from two decades helping towns revitalize, the emotional roots of civic decline, and why action is the antidote to apathy.
The discussion touches on leadership, walkability, car culture, and how the health of a community directly impacts the health of its people. Whether you agree or disagree, this episode will make you rethink what really makes a city thrive.
Meet Our Guest:
Jeff Siegler
Founder – Revitalize or Die
Jeff Siegler is an urbanist, author, and founder of Revitalize or Die; a consulting firm focused on helping revitalize struggling towns and cities. Jeff has been working in revitalization for the past two decades, including time serving as a Main Street coordinator. He is also an elected commissioner in Pennsylvania, serving Pittsburgh proper. Jeff published his first book, “Your City is Sick” in 2023.
You Won’t Want to Miss These Clips:
Episode Highlights:
- Jeff’s career path from Main Street director to revitalization consultant [00:08:45]
- Signs of community health vs. decline [00:012:20]
- Root causes: Apathy vs. technical problems [00:16:15]
- Breaking through apathy with small actions [00:22:30]
- The problem with obsessing over parking [00:35:20]
- How cities should think about parking as a utility [00:42:10]
- New urbanism and walkable communities [00:48:30]
- Design principles for parking in cities [00:58:40]
- What separates progressing vs. stuck communities [00:64:20]
- Hope for the future of towns and cities [00:68:30]
Want to be notified when new episodes come out? Subscribe below!
Click Here to Subscribe via Apple Podcasts
Click Here to Subscribe via Spotify
Click Here to Subscribe via Amazon Music
If you have a chance, please leave an honest rating and review on Apple Podcasts by clicking here. It will help the show and its ranking on Apple Podcasts incredibly! Thank you so much!
Want to help the show?
Tell us about you! Please visit parkertechnology.com/podcastsurvey and fill out our short survey to help us deliver more great episodes like this one.
Thank you for listening! Find all our previous podcast episodes here.