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“Harder Than It Looks: Parking Uncovered” is our podcast that we use to facilitate connections and illuminate solutions to common problems within the parking and mobility industry.
We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.
Today, we’re rewinding and recapping Episode 41: Disruption Ahead! Bob Murray & James Paden on Parking’s Next Big Shift.
In this episode of Harder Than It Looks Parking Uncovered, host Brian Wolff sits down with Bob Murray, CTO at CampusParc, and James Paden, Chief Product Officer at Parker Technology. These tech veterans share their experiences transitioning into the parking industry and offer insights on how outside expertise is driving innovation in parking operations.
Bob and James discuss the challenges of integrating modern technology into legacy parking systems, the potential of AI in improving customer service, and why pairing tech innovators with parking industry veterans is crucial for success. This conversation is a must-listen for anyone interested in the future of parking technology and operations.
Meet Our Guests:
Bob Murray
CTO at CampusParc
James Paden
Chief Product Officer at Parker Technology
James Paden is the Chief Product Officer at Parker Technology, helping transform traditional parking operations through AI-enhanced customer service solutions. We’re exploring how empathy can be scaled and how to proactively solve problems before they even arise.
You Won’t Want to Miss These Clips:
Episode Highlights:
- Introduction and guest backgrounds (00:00)
- The importance of pairing outside talent with parking expertise (03:41)
- Technology gaps and legacy systems in parking (04:10)
- Integration challenges between parking vendors (06:22)
- Managing gaps between parking solutions (13:00)
- AI implementation philosophy and strategies (18:05)
- Ohio State’s complex parking system as an AI use case (20:00)
- James’s AI experimentation and platform changes (24:00)
- Business cases for AI in parking operations (27:42)
- Optimism about parking technology’s future (35:28)
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