In this episode of Harder Than It Looks, host Brian Wolff is joined by Jeff Siegler – author, urbanist, and founder of Revitalize or Die.
Jeff brings a unique perspective – challenging the idea that “more parking” equals “more progress”. He shares lessons from two decades helping towns revitalize, the emotional roots of civic decline, and why action is the antidote to apathy.
The discussion touches on leadership, walkability, car culture, and how the health of a community directly impacts the health of its people. Whether you agree or disagree, this episode will make you rethink what really makes a city thrive.
Read More
In this episode of Harder Than It Looks: Parking Uncovered, host Brian Wolff is joined by Dave Mueller, President of Parking Concepts Inc. (PCI), and Rafael (Raf) Abanilla, Senior Vice President of Operations and Innovation at PCI. Dave and Raf share their beginnings in the parking industry and the journey that led them to PCI. Dave and Raf share insights on their leadership traits, how they work to build a cohesive culture at PCI, and PCI’s “Breeze” technology suite that expands on their “AI Plus Human Touch” philosophy.
Read More
In this episode of Harder Than It Looks, host Brian Wolff is joined by Dean Ahmad, Vice President of Parking and Transportation at Dallas-Fort Worth Airport (DFW). Dean shares his remarkable journey from entrepreneurial beginnings to leading a team of over 300 employees at one of the busiest airports in the world. Dean offers insights on building organizational culture, driving innovation, and developing employees. His people-first leadership approach has resulted in the highest engagement scores at DFW, fostering an environment of collaboration and achievement.
Read More
In this episode of Harder Than It Looks, host Brian Wolff sits down with Gabe Mendez, PTMP – Director of Transportation Operations at the University of Wisconsin Madison. Gabe brings over two decades of experience in the industry, and shares insights from his time in commercial parking operations to leading transportation services at one of America’s largest universities.
Read More
In this episode of Harder Than It Looks Parking Uncovered, host Brian Wolff sits down with Bob Murray, CTO at CampusParc, and James Paden, Chief Product Officer at Parker Technology. These tech veterans share their experiences transitioning into the parking industry and offer insights on how outside expertise is driving innovation in parking operations.
Read More
In this episode of Harder Than It Looks Parking Uncovered, Brian Wolf sits down with Greg Brewer, the newly appointed President and CEO of Amano McGann, Inc. Greg shares his inspiring journey from humble beginnings to leading one of the parking industry’s top technology providers. He offers insights on authentic leadership, company culture transformation, and balancing technological innovation with essential human interaction in parking operations.
Read More
In this episode of Harder Than It Looks, Brian Wolff is joined by James Paden, Chief Product Officer at Parker Technology. With 25 years of software experience, James shares his insights on the rapidly evolving world of AI in the parking industry. From the challenges of implementing voice AI to the future of customer service, this conversation explores how parking is both leading and adapting to technological change.
Read More
In this special episode, recorded live on the expo hall floor at IPMI 2025, Brian Wolff, Heidi Barber, Tina Gray, and Courtney Cooper talk to 9 parking leaders about what’s working, what’s not, and what they’d change with a magic wand. From drones and data to broken gates and customer confusion – it’s a rapid-fire tour of the industry’s most pressing challenges.
Read More
In this episode of Harder Than It Looks, Brian Wolff sits down with Jeff Pinyot – the President of ECO Parking Technologies.
Jeff’s journey started in Pittsburgh and evolved from air conditioning sales to pioneering lighting solutions – and finally to developing the world’s first fully integrated wireless parking guidance system. With multiple patents, a knack for invention (yes, even soda packaging), and a passion for helping others grow, Jeff opens up about the risks, the pivots, and the purpose that drive his work.
Read More
In this episode, host Brian Wolff is joined by Kenzie Coulson, Parking and Mobility Consultant at Walker Consultants, known for leading high-stakes projects like Park City’s paid parking rollout and Salt Lake City’s City Creek parking overhaul.
Kenzie shares behind-the-scenes stories about transforming emotionally charged parking environments, navigating complex municipal politics, and balancing leadership with vulnerability. Listen in to learn why “parking is never just about parking,” and how understanding human dynamics can drive operational success.
Read More
Skip to main content
