In this special episode, recorded live on the expo hall floor at IPMI 2025, Brian Wolff, Heidi Barber, Tina Gray, and Courtney Cooper talk to 9 parking leaders about what’s working, what’s not, and what they’d change with a magic wand. From drones and data to broken gates and customer confusion – it’s a rapid-fire tour of the industry’s most pressing challenges.
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In this episode of Harder Than It Looks, Brian Wolff sits down with Jeff Pinyot – the President of ECO Parking Technologies.
Jeff’s journey started in Pittsburgh and evolved from air conditioning sales to pioneering lighting solutions – and finally to developing the world’s first fully integrated wireless parking guidance system. With multiple patents, a knack for invention (yes, even soda packaging), and a passion for helping others grow, Jeff opens up about the risks, the pivots, and the purpose that drive his work.
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In this episode, host Brian Wolff is joined by Kenzie Coulson, Parking and Mobility Consultant at Walker Consultants, known for leading high-stakes projects like Park City’s paid parking rollout and Salt Lake City’s City Creek parking overhaul.
Kenzie shares behind-the-scenes stories about transforming emotionally charged parking environments, navigating complex municipal politics, and balancing leadership with vulnerability. Listen in to learn why “parking is never just about parking,” and how understanding human dynamics can drive operational success.
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In this episode, host Brian Wolff is joined by the extraordinary Sue Malone – the first woman to operate a parking garage in the U.S., and the nation’s most prolific small business lender.
After being denied a loan for her own business, Sue took matters into her own hands. The result? Over 41,000 SBA loans funded to date – with a mission to reach 100,000. She shares unfiltered stories from her early parking days (car thefts, Bondo, and FBI calls), her journey into small business advocacy, and why she’s built a career on empowering veterans, women, and underrepresented entrepreneurs.
This conversation is a masterclass in grit, civic leadership, and the power of saying “yes” when the world says “no.
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In this live episode recorded at PIE25, Brian welcomes Andrew Bess, Managing Director at TrueNorth Capital Partners. With over two decades of experience in strategic advisory and corporate finance, Andrew has advised industry-shaping companies like Icon Parking, The Car Park, Oobeo, Valet Manager, On Air Parking, and CurbTrac.
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Recorded live from the PIE 2025 Show Floor, this special episode of Harder Than It Looks: Parking Uncovered brings you 18 unique voices from across the parking industry.
Host Brian Wolff and producer Courtney Cooper team up to capture candid conversations with parking pros from across the country – covering everything from on-the-ground challenges to big-picture trends. You’ll hear directly from the people shaping the future of the industry – and get a fast-paced, honest look at what it really takes to keep parking moving.
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In this episode, Brian Wolff sits down with Rob Zuritsky, President and CEO of Parkway Corporation, and Chairman of the Board of the National Parking Association (NPA). Rob shares how he’s carrying forward a 100-year family legacy while pushing Parkway into its next chapter through billion-dollar real estate projects, parking innovation, and bold leadership at the NPA.
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In this episode of Harder Than It Looks: Parking Uncovered, Brian Wolff sits down with Joe Galeas, CEO of the Parking Solutions Division of Scheidt & Bachmann (S&B), and Hector Miranda, VP of Product and Marketing at S&B.
With a combined 40+ years in the parking industry, Joe and Hector break down how Scheidt and Bachmann, a 150-year-old global leader, is shaking up parking with data-driven leadership, digital transformation, and open-system integrations.
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In this special episode of Harder Than It Looks: Parking Uncovered, host Brian Wolff, CEO of Parker Technology, welcomes Heidi Barber, VP of Marketing at Parker Technology, and Courtney Cooper, Events & Community Manager at Parker Technology, to discuss FUSION25 – Parker Technology’s first-ever user conference.
Heidi and Courtney share the vision behind FUSION25, how it was designed to bring customers, partners, and industry leaders together, and what attendees can expect from this highly curated, customer-focused experience.
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In segment one, Mike Simmons, the Chairman and CEO of Tez Technology, discusses his remarkable journey from a farm kid in Indiana to leading significant technology transformations in the parking industry. Mike shares insights from his early career at IBM, PepsiCo and GM, and provides a unique perspective on his successful ventures, including founding T2 Systems.
In segment two, James Paden, Parker’s new Chief Product Officer discusses the future of parking technology and how AI can enhance customer service. He highlights the evolution of the parking industry, the importance of integrating various systems, and the role of generative and agentic AI in providing proactive solutions.
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