Author: Katelyn Perman

Podcast EP 30 Rewind: Disrupting Parking Conferences

March 5th, 2025 | Katelyn Perman

In this special episode of Harder Than It Looks: Parking Uncovered, host Brian Wolff, CEO of Parker Technology, welcomes Heidi Barber, VP of Marketing at Parker Technology, and Courtney Cooper, Events & Community Manager at Parker Technology, to discuss FUSION25 – Parker Technology’s first-ever user conference.

Heidi and Courtney share the vision behind FUSION25, how it was designed to bring customers, partners, and industry leaders together, and what attendees can expect from this highly curated, customer-focused experience.

Podcast EP 25 Rewind: Tech Leadership & The Future of Parking AI

January 20th, 2025 | Katelyn Perman

In segment one, Mike Simmons, the Chairman and CEO of Tez Technology, discusses his remarkable journey from a farm kid in Indiana to leading significant technology transformations in the parking industry. Mike shares insights from his early career at IBM, PepsiCo and GM, and provides a unique perspective on his successful ventures, including founding T2 Systems.

In segment two, James Paden, Parker’s new Chief Product Officer discusses the future of parking technology and how AI can enhance customer service. He highlights the evolution of the parking industry, the importance of integrating various systems, and the role of generative and agentic AI in providing proactive solutions.

Podcast EP 26 Rewind: Semper Fi – Veterans in Parking and Relationship Selling

January 20th, 2025 | Katelyn Perman

In this episode, Todd Tucker, Chief Operating Officer of PRRS Parking/Asura Technologies, shares pivotal moments from his career, including his transition from parking operations to technology and his passion for innovation. From humble beginnings in West Virginia to becoming a Marine Corps veteran and earning multiple advanced degrees, Todd brings unparalleled insights into the evolution of parking and its future.

Podcast EP 24 Rewind: Proving Pivot’s Purpose & the Pursuit of New Perspectives

December 27th, 2024 | Katelyn Perman

In segment one, Brandon Lauterbach, CPP, Co-founder and EVP of Pivot Parking, talks about his extensive experience, career journey, and the growth of Pivot Parking.

In segment two, Brian switches gears to talk with Wade Hiner, President of Destiny Homes.

Podcast EP 23 Rewind: Leading with Vulnerability – Max Yoder & Tiffany Sauder

December 10th, 2024 | Katelyn Perman

In segment one, Max Yoder (author, entrepreneur, and CEO) shares his repertoire of experiences, from co-founding Lessonly in 2012, to sharing personal stories from his upbringing, including his parents’ divorce and remarriage and his motivations rooted in financial security. Max also dissects the importance of company culture, core values, and vulnerability in leadership.

Brian switches gears to talk with Tiffany Sauder, CEO of Element Three and host of Scared Confident, along with five other commitments. Tiffany discusses how she balances several high commitment and high-stress roles, including motherhood, entrepreneurship, leadership, public speaking, and her podcast (which highlights lessons learned through her first 20 years in her career) through effective prioritization and outsourcing.

Podcast EP 22 Rewind: Embracing Change & Opportunity, and Anti-Poaching

November 20th, 2024 | Katelyn Perman

In Segment 1 of this episode of Harder Than It Looks, Brian Wolff sits down with Nicole Hankins, a Women in Parking Impact Award recipient who has lived all around the contiguous and non-contiguous United States! She shares her transformative career journey, underscoring the importance of team collaboration, people-centric leadership, and diversity initiatives.

In Segment 2, our very own Courtney Cooper, Events + Community Manager, sits down with rising entrepreneur Ava Wettrick where she offers insights into overcoming challenges and creating networks through curiosity and persistence.

Podcast EP 21 Rewind: Smart Cities, Purposeful Leadership & Lifelong Advocacy

November 7th, 2024 | Katelyn Perman

In Segment 1 of this episode of Harder Than It Looks, Alex Argudin, the new chair of the International Parking and Mobility Institute (IPMI), shares her leadership philosophy focused on empowering her team and bridging the parking industry with urban planning. She aims to drive tech advancements and legislative changes in parking while staying dedicated to community service.

In Segment 2, Barby Valdes McDaniel discusses her lifelong commitment to adults with special needs, inspired by her early experiences. At the WOW Center, she supports individuals in gaining life skills, community education, and employment, stressing the essential role of family support.