Skip to main content
Your new favorite
podcast about parking
(and so much more)
Hosted by brian wolff, CEO of Parker Technology
Most Recent Episode
EP 43: Hire for Heart, Train for Skill: Dean Ahmad’s Recipe for Leadership
In this episode of Harder Than It Looks, host Brian Wolff is joined by Dean Ahmad, Vice President of Parking and Transportation at Dallas-Fort Worth Airport (DFW). Dean shares his remarkable journey from entrepreneurial beginnings to leading a team of over 300 employees at one of the busiest airports in the world. Dean offers insights on building organizational culture, driving innovation, and developing employees. His people-first leadership approach has resulted in the highest engagement scores at DFW, despite overseeing some of the lowest-paid frontline workers.
Listen on
About the Podcast
We as parking professionals know that parking is hard. However, we make it look easy to those from the outside looking in.
We created this podcast to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we do, how we do it and why we do it.
Listen on
